Premiere Bay Area Wedding Photography Blog by Trifon Anguelov Photography

1090 Clark Avenue, Mountain View, CA 94040 | (650) 930-0743 | http://www.trifonanguelov.com


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Using YouTube To Find Wedding Photographers


YouTube Video Sharing Service

YouTube Video Sharing Service

It is no secret, that many people nowadays search and find wedding photographers online. Thanks to Google, Facebook, Instagram, Vimeo, YouTube and many other online review sites, finding a local photographer is as simple as a click of a button.

Photography portfolios have been for years the way how photographers share their best selections of recent images. It has been the most effective way for their clients to review and get excited about their work and vision. With online portfolio and photo sharing services as Smugmug, Zenfolio (more on Smugmug vs Zenfolio comparison), Square Space, 500px and many others, it is easy to update and share new portfolio images but the use common templates also means that is getting harder for photographers to stand out from the crowd.

Presentation wise of course. Amazing portfolio images with no doubt still trump the presentation as there is nothing better than seeing a visual artist work. Images can tell a story better than thousands words, as someone once said.

Welcome to The New Frontier: Video

So, with so many images shared and available online, how one can search and find the right wedding photographer they are looking for?

One trend which has been in a raise lately is: video slideshows. With the average attention span for a web user shrinking to 2 seconds, according to the latest studies, many wedding and portrait photographers have started to post and promote their work in video slideshows or marketing videos. Blending photos with music and transition effects is just another way to present one’s portfolio. A way that can set a photographer apart from the competition and even boost the chances of being discovered and eventually hired by potential clients.

For years YouTube has been the place to go for videos: It is still the largest online video sharing service and with Google at its back, the second search engine in the world. Uploading and promoting videos is easy, including in HD quality. YouTube also features video channels which are linked with Google+ account, so sharing photos, updates and videos can be done with one single account.

Wedding videographers have used it for ages and now many wedding photographers start to take advantage of it. Which bring us to the main topic: How To Use YouTube To Find Wedding Photographers?

Harness the Power of  YouTube:

All videos on YouTube are searchable by their tags, which makes it easy to search for the type of photography into the location one is looking for. YouTube allows the photographers to specify the video location and keywords as tags when uploading the video, so the video searches can return relevant videos. Views and user likes / dislikes are also tracked so one can easily spot the popular and in most viewed / loved videos.

Once you have the list of videos and found one which you like, check the photographer’s channel for more videos and read the comments on each video. You will be amazed by how much you can learn by reading the feedback others leave in this section. And if you like a particular photographer, consider subscribing to his or her channel to keep up with their work. Weekly emails from Google would summarize all the new videos you have not yet watched.

To see some of examples of wedding slideshows and video, consider subscribing and checking out Trifon Anguelov Photography’s YouTube channel.

And why not checking out videographers, venues, wedding planners, florists, DJs for your wedding too. YouTube has it all.

Another video service similar to YouTube is Vimeo, which offers similar vendor’s videos except the lack of social media (Google+) and photos (Picasa) integration which Google offers. Either way, seeing videos from the photographer you are considering is just another way to be confident you will be hiring the right wedding photographer. The one with amazing images which you absolutely love, creative and experienced to not only capture but present its work in an appealing and exciting way.

Conclusion:

Finding and hiring the right wedding photographer takes time and energy. There are so many photographers to choose from that could be overwhelming to shortlist just few. Using video search in addition to online portfolio review can help with the process. Most successful and quality wedding photographers are on top of their game because of their amazing work and knowledge of how to reach their clients.

Don’t pass on the opportunity to learn more about your wedding photographer by using the power of video and YouTube. For more wedding planning tips and ideas including How To Save Money On Your Wedding, consider reading the rest of the blog articles in our blog.

About the Author:

Trifon Anguelov Photography is a Premiere Bay Area Wedding and Events Photography business  based in Mountain View, CA and serving clients in the entire San Francisco Bay Area. To book a wedding or portrait appointment with us, visit our Wedding and Portrait Photography Site

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Search Engine Optimization (SEO) Basics For Photographers


Drought in California by Trifon Angelov Photography  The question about Search Engine Optimization or simply SEO sure comes to the minds of every photographer who has a online portfolio or business website to present and sell their work. As mostly everyone in the major developed countries is connected to Internet and uses different search engines to find information, so many photographers nowadays are putting their work and hope to be discovered by their potential clients.

But let’s face it, just because one created a website and put it online it doesn’t mean it will be easily discovered and found. It’s like walking on a very busy downtown street and hoping others will pay attention to you. To be discovered a website has to be first indexed by the search engines which visit (crawl) the website and use automated programs (robots) to read the site content, understand the context of the site and organize all this in their indexes.

So once added into the search engine indexes, each site is being ranked (ordered by importance) for certain search keywords and queries, so when a search engine user types in the browser window that he/she is searching for “wedding photographer in mountain view ca” the search engine would know which are highest ranked (most suitable and useful) websites to contain the information for this query.

SEO (Search Engine Optimization) is addressing how a webpage domain name, text and organization, plus being updated and linked to other sites (aka optimized) so it appears higher in search engine result pages. The higher it appears, the more likely someone would click on it when searching for the terms the website is related to. The ultimate goal is to be in the first position of search engine organic results.

It’s proven that the first result gets 63% of the clicks, second result 13%, third 6 % and no body really cares to click down further the page. It will amaze many to learn that the first 9 search result links on first page receive 99% of the user clicks. Scrolling to the second page of search engine results and clicking on a link there never happens in relation to all search queries performed daily.

Back to our example for the “wedding photographer mountain view ca” query in Google search engine, the result pages below the first three results (the first three are paid by advertisers) are called organic search results and based on the website page rank.

To increase the rank many factors apply:

– the age of page (the longer domain name and page has been around the higher the trust from SE and rank is. Think of company brand: the older is the more trustworthy it is compared to company registered few weeks ago)

– the keywords the page text or image descriptions have and how they match the search query (website with many “wedding” , “photographer” and “mountain view” keywords would be a good match to the above search query)

– how many other sites are referencing this site (think of a research papers in university library: if every single white paper refers to a research source from the same author, then this author is considered very trustworthy and has higher reference rank – this must be your website, many people link to it and reference it on their website).

These are just few and their weight in the final formula varies from search engine to search engine. Plus the formula changes all the time as each search engine tweaks and tries to beat the search engine spammers which are trying to cheat the search engine and place their spam pages or their clients freshly minted pages higher than the more trustworthy and established sites with more quality content and more useful to users.

So why photographers need to be aware of SEO and optimize their photography websites? Simple: to be easily discovered by their clients and to improve their ranking into the search engine results. One can dramatically improve their page ranking if using keywords relevant to their business as: photographer, photography, wedding, engagement, session, studio, etc. There are so many ways to achieve better page ranking which is a topic of another blog but I hope to answer the question: What is SEO and why one needs to be aware of it?

Agree, disagree, have comments or feedback? Drop me a line in the comments section and if you like this post, share it with your friends so they can also benefit from information.

Written by Trifon Anguelov
Trifon Anguelov Photography is a premiere Wedding and Events Photographer in Mountain View, CA
Book your wedding today at: http://www.trifonanguelov.com/Portfolio/Weddings/