It is no secret, that many people nowadays search and find wedding photographers online. Thanks to Google, Facebook, Instagram, Vimeo, YouTube and many other online review sites, finding a local photographer is as simple as a click of a button.
Photography portfolios have been for years the way how photographers share their best selections of recent images. It has been the most effective way for their clients to review and get excited about their work and vision. With online portfolio and photo sharing services as Smugmug, Zenfolio (more on Smugmug vs Zenfolio comparison), Square Space, 500px and many others, it is easy to update and share new portfolio images but the use common templates also means that is getting harder for photographers to stand out from the crowd.
Presentation wise of course. Amazing portfolio images with no doubt still trump the presentation as there is nothing better than seeing a visual artist work. Images can tell a story better than thousands words, as someone once said.
Welcome to The New Frontier: Video
So, with so many images shared and available online, how one can search and find the right wedding photographer they are looking for?
One trend which has been in a raise lately is: video slideshows. With the average attention span for a web user shrinking to 2 seconds, according to the latest studies, many wedding and portrait photographers have started to post and promote their work in video slideshows or marketing videos. Blending photos with music and transition effects is just another way to present one’s portfolio. A way that can set a photographer apart from the competition and even boost the chances of being discovered and eventually hired by potential clients.
For years YouTube has been the place to go for videos: It is still the largest online video sharing service and with Google at its back, the second search engine in the world. Uploading and promoting videos is easy, including in HD quality. YouTube also features video channels which are linked with Google+ account, so sharing photos, updates and videos can be done with one single account.
Wedding videographers have used it for ages and now many wedding photographers start to take advantage of it. Which bring us to the main topic: How To Use YouTube To Find Wedding Photographers?
Harness the Power of YouTube:
All videos on YouTube are searchable by their tags, which makes it easy to search for the type of photography into the location one is looking for. YouTube allows the photographers to specify the video location and keywords as tags when uploading the video, so the video searches can return relevant videos. Views and user likes / dislikes are also tracked so one can easily spot the popular and in most viewed / loved videos.
Once you have the list of videos and found one which you like, check the photographer’s channel for more videos and read the comments on each video. You will be amazed by how much you can learn by reading the feedback others leave in this section. And if you like a particular photographer, consider subscribing to his or her channel to keep up with their work. Weekly emails from Google would summarize all the new videos you have not yet watched.
To see some of examples of wedding slideshows and video, consider subscribing and checking out Trifon Anguelov Photography’s YouTube channel.
And why not checking out videographers, venues, wedding planners, florists, DJs for your wedding too. YouTube has it all.
Another video service similar to YouTube is Vimeo, which offers similar vendor’s videos except the lack of social media (Google+) and photos (Picasa) integration which Google offers. Either way, seeing videos from the photographer you are considering is just another way to be confident you will be hiring the right wedding photographer. The one with amazing images which you absolutely love, creative and experienced to not only capture but present its work in an appealing and exciting way.
Finding and hiring the right wedding photographer takes time and energy. There are so many photographers to choose from that could be overwhelming to shortlist just few. Using video search in addition to online portfolio review can help with the process. Most successful and quality wedding photographers are on top of their game because of their amazing work and knowledge of how to reach their clients.
Don’t pass on the opportunity to learn more about your wedding photographer by using the power of video and YouTube. For more wedding planning tips and ideas including How To Save Money On Your Wedding, consider reading the rest of the blog articles in our blog.
About the Author:
Trifon Anguelov Photography is a Premiere Bay Area Wedding and Events Photography business based in Mountain View, CA and serving clients in the entire San Francisco Bay Area. To book a wedding or portrait appointment with us, visit our Wedding and Portrait Photography Site