Premiere Bay Area Wedding Photography Blog by Trifon Anguelov Photography

1090 Clark Avenue, Mountain View, CA 94040 | (650) 930-0743 | http://www.trifonanguelov.com


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How To Start Your Own Wedding Photography Blog


Blogging Made Easy

Blogging Made Easy

Nowadays, many photographers apart from sharing their photos on their websites, social media and online portfolios, at some point decide to start and publish their own blogs. The reason is that although a picture is worth a thousand words, there is nothing more useful for SEO (search engine optimization) than a well written and compelling text.

The search engines as Google, Bing and Yahoo, are constantly crawling and indexing the web for new and fresh content. The more popular the new content is, the higher is ranked in the search results compared to the already existing and indexed content. It’s a constant and never ending competition to stay relevant and rank higher.

And here where a wedding or portrait photography blog can help. So how one starts about setting and maintaining their own photography blog?

As everyone else, I also have started and maintaining my own blog in addition to my Wedding Photography Website and Portfolio. Here are top 8 tips that can help you start your own photography blog.

1. Have a Purpose:

Giving your potential readers a purpose to spend time reading your blog is a must. Without any appealing content or anything that can benefit your readers, your blog will wilt quickly. You would also have to decide on how you are going to engage and grow your users. Are you going to share your images and invite feedback? Or you are going to describe and share your photography techniques and skills? Or share information on particular photography equipment (camera body, lenses, flashes, etc)?

Whatever the purpose of your blog is going to be, be consistent.

2. Target Your Audience:

This is the most important decision you need to make and it is the one that I see many bloggers fail to establish. Decide who is your reader: potential clients, fellow photographers, everyone else, your family and friends?

If you are writing to acquire new clients, then you might want to display your work, post promotions and events they can take advantage of. Posting complicated information about photography jargon (link) or techniques would not appeal to your clients. Neither, discussions about your pricing strategy or articles about how to increase your profit as a photographer.

Writing for fellow photographers would require you to get specific into the technical information, post information that they cannot easily find somewhere else (why otherwise they will come and read your blog, anyway?). And for family and friends, anything they can relate to would be a good start.

Memorial Church in Stanford, CA

Memorial Church in Stanford, CA

3. Pick Blogging Platform:

Blogging is not necessarily a new way to reach a vast audience. And as such there are so many blogging platforms to pick from: WordPress, Blogger, Thumbr, etc . Each blogging software would have their templates, look and feel which you might or might not like, so take your time. Take them for a test drive before you commit to adding content. Once you start blogging, it is usually very hard to move to another platform.

Although all blogging platforms serve the same purpose: to enable you to communicate your ideas and content to everyone, not all are created equal. Look for blogging platform which is SEO optimized or can be SEO optimized. You need to make it easy for Google, Bing and Yahoo to index and display a link to your blog in their search engines. After all, if no one finds and reads your blog, what is the whole purpose of it. Plenty of templates (both free and paid) is also good to have. And lastly, look for modern features as social networking integration, Google Analytics integration, video (YouTube, Vimeo) support, etc.

4. Focus Your Energy:

Many successful blogs that have loyal and sizable user base, are indeed addressing a very specific topic or area of interest. For example, it would be hard for you to come up with unique and interesting content for the entire photography field, but what about destination wedding photography tips for Bora Bora? How many other destination wedding photographers would be blogging about Bora Bora compared to wedding photography in general.

Being unique and focusing your energy would not only draw a loyal and dedicated readers, but would also enable you to write “deeper” and more insightful content. Your readers would come back if they find the content they like and need. Trying to be the “jack of all trades” would not get you far.

5. Be Productive:

After you selected your blogging platform, don’t just stop there. There are many useful and free tools to help you be more productive in publishing your blogs. The most important thing to do after you write your blog article is to proofread it for grammar and spelling errors. There are few great online tools to help you:

If you prefer to have a real person do the proof reading, one option is to head to Fiverr. For $10 or less, there is an army of freelancers who do great job on polishing and getting your article ready for publishing.

And if you care about higher search ranking for your blog, consider writing at least 650 characters blogs. To help you measure this, here is a free online tool for you: Word Counter

Romantic Bridal Portrait from Memorial Church Wedding in Stanford, CA

Romantic Bridal Portrait from Memorial Church Wedding in Stanford, CA

6. Make It Engaging:

One way to keep your readers engaged on your site is to add images to your blogs. This makes your blog easier to read as the reader’s eyes are”resting” on the images instead of getting tired of scrolling through the lines of text. The images also add context to your content and are more likely to invoke reaction by your readers, and therefore make them remember your blog or topic.

You can take and share your own images (why not show the World what amazing photographer you are) for your blog. This is not only adding context to your blog, but would also keep you motivated to go out and capture the images for your next blog article.  Lastly you will have the platform to display and share your images with your readers.

If you don’t have the time to capture and process your own images, there is a plethora of royalty free images online. Here is one library in case you need it: Free Digital Photos

7. Be Consistent:

Many photographers start their own blogs only to give up on the idea within 5-6 months. Actually, stale blog can do more harm than benefit. Visitors and past readers would wonder if you no longer dedicate time and energy to photography. Have you not be keeping with your craft and don’t have anything new to share?

So, if you are serious about starting a blog, then create a blogging schedule and stick with it. Posting regularly not only would keep your readers engaged, but would also help your SEO. Google and the rest of the search engines love fresh content worth adding to their indexes. It is better to post short articles (350 words) frequently (once or twice per week) rather than once a month or week with 600 words or more (guilty on this one).

8. Make It Interesting and Unique:

When it comes to blogs, less is more. Quality wins over quality.

Instead of churning mediocre blog articles four or five times per week, opt for once or twice per week, quality and informative content. You can lose readers if you keep spamming them with low quality, “me too” rehashed content. No body has the time to read the same ideas in different words.

So keep it interesting and original. Come up with topics that others care about and are looking to learn more about it.

Christian Wedding at Memorial Church in Stanford, CA

Christian Wedding at Memorial Church in Stanford, CA

9. Let Others Know:

Lastly, once you have a blog and started to blog regularly, the last step is to let others know about it.

Get the word out. Share it with your friends, post links to your blog online on Twitter, Facebook, forums. What good is a blog if no one knows about it and reads it. And if you know your readers are not online at 10pm, don’t post at that time. You can always save your finished blog and post it when your readers are online and can see it.

Conclusion:

Blogging is a great way for every photographer to share its vision, images and knowledge with others. It is a way to let others know more about you and your passion, something that your images cannot always do. Having a blog would not only make you more visible online, but could also benefit your photography business.

Brides and grooms are looking for wedding photographers online, so giving them a reason to find you and read your useful content, is yet another way to grow your business. I hope these tips would help you to start your own blog. Would love to hear your feedback and comments in the section below.

About the Author:

Trifon Anguelov Photography is a Premiere Bay Area Wedding Photographer in Mountain View, CA. Many clients in the entire San Francisco Bay Area have entrusted us with capturing their wedding days.

To learn more about the wedding photography services we offer and book a wedding or portrait appointment, visit our Wedding and Portrait Photography Site

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Why Hire a Second Photographer For Your Wedding


Bride and Groom First Dance in Allied Arts Guild in Menlo Park, CA

Bride and Groom First Dance in Allied Arts Guild in Menlo Park, CA

Hiring a wedding photographer to take photos during the ceremony, reception and party afterwards is a no brainer. It’s a must if the bride and groom would like to have the wedding moments captured. And the wedding photographer can guide and pose the couple on How To Look at Their Best on Their Wedding Photos.

The wedding photographer is the person would will use its talent and vision to create stunning and amazing wedding images.

Brides also have an option to hire a second wedding photographer who will team up with the primary photographer for additional coverage. There are numerous reasons for why a bride might want to add a second photographer (also called second shooter) as well there are lots of benefits of doing so.

But first, let’s mention the disclaimer: There will be no extra efforts or meetings required to hire a second shooter.

The responsibility for screening, hiring and processing the images from the second photographer, lays entirely on the primary photographer’s shoulders.

Many primary wedding photographers already have second shooters in mind and have been working with them in the past. This collaboration guarantees styles and equipment matching. So now that we know, there are no extra meetings and efforts required for the bride, let’s see what the benefits are.

1. Getting Different Compositions and Angles:

The primary and secondary photographers would be looking for, capturing the wedding moments from different angles which mean you would get many more differently looking photos. Both photographers would be also used a different perspective and lenses, so you would receive both wide-angle and zoomed into shots.

You will be able to see both the entire scene as well the individual images of key people in your wedding.The different compositions and angles would allow you to have much more interesting images in your wedding album later.

You would also have another benefit of having both primary and secondary photographers complement each other rather than capturing the same scene and moments from the same angle.

2. No Additional Interviews and Paperwork:

The secondary shooters are contracted by the primary photographer under his own contract so there is no need to interview and contract them on your own. This will save you precious time to meet additional vendors and planners. It is one less contract to read and sign and vendor to coordinate it.

DIY Decoration at Romantic Backyard Wedding in Livermore, CA

DIY Decoration at Romantic Backyard Wedding in Livermore, CA

3. Consistent Look and Feel:

Because you will contract the primary photographer, he or she would be primarily responsible for editing all the images (both from the primary and secondary photographers). You can expect a consistent look across all images (brightness, sharpness, colors, etc) which mean all images would be processed with the same effects and workflow.

Style (feel) would be the same as well. The primary photographers usually would pick a secondary photographer who matches their style (candid, photojournalistic, modern, fashion, traditional, etc) so you can be guaranteed your images would have the same style as well.

Related: Wedding Photography Styles Explained

4. Documenting Everything:

While the primary photographer is focusing on the bride and groom, bridesmaids and groomsmen during the wedding, there is a lot more happening: Grandma crying from joy, Mom and Dad gasping in excitement, guests reacting to bride’s and her father walking down the aisle, etc.

There is more than the bride and groom on each wedding, so having a second photographer allows you to have these moments documented as well.

5. You Get Undivided Attention:

A single photographer has to focus on all the moments during the wedding, plus capture the decorations, flowers, details as rings, dress, shoes. This means that he or she has to switch its attention between you (bride and groom) and these other shots that needs to be staged and photographed.

A second photographer usually takes these off the mind and shoulders of the primary thus freeing him to focus its undivided attention to you. You can be assured that no single moment would be missed while you would have wonderful images of your flowers, decorations and bridal artifacts.

6. Capture More Moments:

There is a limited time allocated for a wedding. A single photographer can only capture so many moments of the wedding, but add an additional (second) photographer and you would double the images captured. Which means there will be more to choose for your wedding album and prints later.

Wedding Reception at Corinthian Event Center in San Jose, CA

Wedding Reception at Corinthian Event Center in San Jose, CA

Also there are few extra benefits from having your primary photographer bring a second shooter to your wedding:

  • The primary photographer would find and hire a second shooter who matches the style and look consistent of the primary, so the look of the final images set would be consistent
  • Primary and Secondary would most likely be using the same or similar equipment (camera body, lenses, lighting techniques) so there will be no image quality differences between the images taken by both
  • Both photographers would have worked together in the past and know to supplement each other and not stepping on each others toes

Related: How To Prepare For Your Wedding Day

Conclusion:

Hiring a second photographer is a great idea. It allows you, as a bride and groom, to have more moments from your wedding caught. Your wedding photography coverage is limited in duration, but there are so many moments and events happening.

Adding a second shooter to your package will not only allow your primary photographer to focus on you (the bride & groom) coverage but would also allow you to see how your family, relatives and friends have experienced your wedding. These reactions and emotions will happen and you can have them documented as well.

About the Author:

Trifon Anguelov Photography is a Premiere Bay Area Wedding Photographer in Mountain View, CA. Many clients in the entire San Francisco Bay Area have entrusted us with capturing their wedding days. To learn more about the wedding photography services we offer and book a wedding or portrait appointment, visit our Wedding and Portrait Photography Site